BRAND:
HarvardX
CLIENT:
Harvard University
BACKGROUND:
As edX become a huge success, Harvard University knew that HarvardX could become even a greater power.
ACTION:
Assisted in creating a powerful brand strategy, a new logo for HarvardX, design system and supporting online communications and website. Currently there are more than 1.5M+ enrollments worldwide.
DELIVERABLES:
Brand Strategy, Name, Logo, Design, Digital, Brand Guideline, Marketing Communications, Launch
LEARN MORE:
https://harvardx.harvard.edu
ROLE:
Michael Thibodeau - creative director and brand designer with Weber Shandwick and Harvard University