BRAND:
Brigham and Woman’s Hospital
CLIENT:
Brigham and Woman's Hospital & Partners Healthcare
BACKGROUND:
A teaching hospital of Harvard Medical School, Brigham and Women’s Hospital (BWH) is a world leader in every area of medicine, internationally known for treating some of the most challenging and complex cases. This leader was in need of a new polished logo.
ACTION:
Create a new logo to be used in all formats beginning with digital efforts and website. Design secondary website for a new campaign; Life. Giving. Breakthroughs., intended to transform the future of medicine.
OUR DELIVERABLES:
Research, Brand Strategy, Logos, Tagline, Design, Digital, Brand Guidelines, Marketing Communications, Events, Launch
LEARN MORE:
www.brighamandwomens.org
ROLE:
Michael Thibodeau - creative director and brand designer working with Weber Shandwick and Brigham and Woman's Hospital