BRAND: Marfa
CLIENT: The City of Marfa
BACKGROUND: Marfa, Texas, was born in the late 1800s. It was a farm and industry location close to the edce of Mexico. I the 1970s, the artist Donald Judd purchased 340 acrers in Marfa, to create the largest minimalism art factory. He brought in thousands of other artists throughout the world, including John Chamberlain, Dan Flavin and Bridget Riley, Richard Long and Claes Oldenburg.
After he passed, his family created Chinati Foundation. All there many visitors, Marfa has slowly declined for community.
ACTION: The City of Marfa (as well as many other small towns) had never had a brad logo. The city felt that it should make its life culture alive, bringing more visitors and setters.
In 2020, I was chose as the brand designer. My program included research, brand logo, design system, font family and example layouts. I also supported the website developers.
The program solution created a link between minimalism art, industrial factories and simplistic communities. The solution focused on black, white, gray and silver colors and the hand-made industrial font.
OUR TEAM’S DELIVERABLES: Logo, Design System and Font Family
LEARN MORE: www.VisitMarfa.org
ROLE: Michael Thibodeau - creative director and lead designer