BRAND:
DuPont
CLIENT:
E. I. du Pont de Nemours and Company
BACKGROUND:
DuPont’s business has evolved since the company’s inception over 200-years, the DuPont brand architecture had not kept up with the business changes.
ACTION:
Assisted DuPont transform its brand and sub-brands. Simplify the relationship between the corporate “DuPont brand” and the product sub-brands to support one another. A new brand system helped employees to manage marketing communications. An intranet website helped business communicators and partners properly manage the brand. Marketing communications grew from an old “smokestack” company to a bright new future.
DuPont is a highly inventive and innovative science-based company taking dramatic leads forward to make real differences in the lives of people all over the world.
OUR TEAM’S DELIVERABLES:
Research, Brand Strategy, Brand Architecture, Design, Digital, Packaging, Vehicles, Signage, Stationery, Collateral, Marketing Communication
LEARN MORE:
www.dupont.com
ROLE:
Michael Thibodeau - creative director and lead designer working with DuPont, FutureBrand, McCann-Erickson