BRAND:
Climate Victory Gardens
CLIENT:
Green America
BACKGROUND:
Green America is a nonprofit membership organization based in the United States that promotes environmentally aware and ethical consumerism. It develops events and campaigns to make ethical actions visible and memorable.
As a recent climate campaign, Green America developed Climate Victory Gardens. It helps people as their part of the climate solution by restoring soil health to draw down carbon. Everyone can grow a garden, and everyone can take meaningful action on the climate crisis.
ACTION:
Develop a campaign for communications and experiences. Include logo, design system and basic items.
Results: The campaign has grown new donators and developed more than 8,000 gardens.
“Michael was very patient with our feedback and requests. In the end, he gave us a great logo. Thank you!!!” – GreenAmerica.org
OUR TEAM’S DELIVERABLES:
Logo, Design System, Campaign Applications
LEARN MORE:
www.greenamerica.org/cvg
ROLE:
Michael Thibodeau - creative director and lead designer