BRAND:
KRC Research
CLIENT:
KRC Research and Weber Shandwick
BACKGROUND:
KRC Research is a full service global public opinion research consultancy and a member of the Interpublic Group (IPG) of companies.
ACTION:
We assisted KRC Research to reorganize the brand from the core, and changed the strategy, logo, design system and marketing communications. The design system simplified the website and new reports, decks and services. Sub-brand services expanded the relationship, making the KRS Research family.
DELIVERABLES:
Brand Strategy, Logo, Sub-Brand Logos, Design, Digital, Brand Guidelines, Marketing Communications, Launch
LEARN MORE:
www.KRCResearch.com
ROLE:
Michael Thibodeau - creative director and brand designer in conjunction with KRC Research and Weber Shandwick.