BRANDS:
JW Marriott Hotels & Resorts
CLIENT:
Marriott International
BACKGROUND:
Marriott International is a leader hospitality worldwide.
JW Marriott has grown quickly, and there was desire to showcase the upscale JW brand.
ACTION:
Met with the Vice President Global Marketing, Global Marketing & Sales and Mr. J.W. Marriott, Jr. and walked through a proposal to relaunch the brand.
Develop a logo and design system using the JW Marriott iconic logo, a griffin symbol, develop the Marriott family font, signage and brand guidelines. Support the website system, images and marketing communications. Elevate the brand.
DELIVERABLES: Analysis, Brand Architecture, Brand Strategy, Research, Logos and Sub-Logos, Design, Digital, Design System, Brand Guidelines, Stationery, Signage, Vehicles, Marketing Communications, Launch
LEARN MORE:
www.Marriott.com/JWMarriott
ROLE:
Michael Thibodeau - creative director, strategist and lead designer working with Marriott International, FutureBrand, McCann-Erickson Worldwide