BRAND:
IngenioRx
CLIENT:
Anthem, Inc.
BACKGROUND:
Anthem, one of the nation’s largest health benefits companies, announced it was establishing a new pharmacy benefits service.
ACTION:
Create a new name and logo, IngenioRx. IngenioRx quickly offered a full suite of PBM solutions starting in 2020, which coincides with the conclusion of the company’s current PBM contract. IngenioRx will serve customers of Anthem affiliated health plans, as well as non-Anthem customers, with a seamless, integrated experience by taking Anthem’s new model to the national marketplace.
“As a company, we continuously seek bold, innovative solutions that achieve consumer access to high quality, affordable healthcare,” said Joseph R. Swedish, Chairman, President and Chief Executive Officer, Anthem. “During the past two years, we have been very clear that we can strengthen the value offered to the marketplace with an improved and aligned PBM model. Through the process of evaluating many PBM options in preparation for the expiration of our current contract, we determined that our scale and experience best position us to deliver an innovative solution, and the launch of IngenioRx will allow us to break through what is now a complex and fragmented landscape. It also positions Anthem to take advantage of a unique opportunity to grow and diversify our business within our existing footprint as well as nationally.”
DELIVERABLES:
Brand Strategy, Name, Logo, Design, Digital
LEARN MORE:
www.Ingenio-Rx.com
ROLE:
Michael Thibodeau - creative director and designer working with Anthem and Lippincott