BRAND:
UpValley Inn & Hot Springs
CLIENT:
UpValley Inn & Hot Springs
BACKGROUND:
Hotel owner wanted to reposition the Calistoga property from a Comfort Inn to a higher-end boutique hotel. Realizing that Napa hotels were growing share and he was beginnning a renovation, the inn needed a brand transformation to elevate every guest and employee experience.
ACTION:
The new brand yearned for a unique name, one that was simple, memorable and interesting. The hotel was debuting a mid-century modern vibe, using bold colors and textures. Messages and images would tout tongue-in-cheek marketing communications. The project included all touchpoints.
DELIVERABLES:
Brand Strategy, Logo, Design, Digital, Signage, Stationery, Brand Guidelines & Marketing Communications
LEARN MORE:
www.upvalleyinn.com
ROLE:
Michael Thibodeau - creative director and brand designer working with UpValley Inn & Hot Springs and Andrew Freeman & Co