BRANDS:
C-F-R-S-T
CLIENT:
Marriott International
BACKGROUND:
Marriott International a leader in hospitality worldwide, managing a family of brands. The mid-tier brands are Courtyard by Marriott, Springhill Suites by Marriott, Towneplace Suites by Marriott, Residence Inn by Marriott and Fairfield Inn by Marriott. The C-F-R-S-T brands were expanding quickly, and needed a refresh.
ACTION:
Conducted research and internal interviews, reviewed results and concluded the need was to simplify and restructure the brand architecture and brand strategy. Develop new logos and a brand system working within the iconic Marriott design system and brand guidelines, support the website system, images and marketing communications.
DELIVERABLES:
Analysis, Brand Architecture, Brand Strategy, Research, Logos and Sub-Logos, Design, Digital, Design System, Brand Guidelines, Stationery, Signage, Vehicles, Marketing Communications, Launch
LEARN MORE:
www.Marriott.com
LEADER:
Michael Thibodeau - creative director, strategy and lead designer. working with Marriott International, FutureBrand, McCann-Erickson Worldwide.