BRAND:
NXP
CLIENT:
Philips
BACKGROUND:
The largest technology spinout to private investors of Philips Semiconductors from Philips Electronics.
ACTION:
Help Philips create a new name, iconic logo and supporting design system, digital site, fresh and relevant marketing communications and launch for NXP. The new brand, NXP, produces chips for consumer electronics devices, using the "superior sensory experience" through mobile phones, digital TVs and such through its "vibrant media technologies."
"The logo symbolizes everything NXP stands for. It's colorful, fresh and dynamic. The N&P on top of the X create two arrows facing inwards - so the N (representing the New) and P (representing Philips) point towards the X, which stands for the sensory experiences that will be enhanced through NXP products." - Philips Design
DELIVERABLES:
Brand Strategy, Brand Positioning, Name, Logo, Design, Digital, Marketing Communications & Launch
LEARN MORE:
www.NXP.com
ROLE:
Michael Thibodeau - creative director and lead designer working with Philips, Philips Design and Verse Group