BRAND:
Covenant House
CLIENT:
Covenant House
BACKGROUND:
Covenant House is a national nonprofit that provides shelter, medical services, and vocational training to young people under 21 experiencing housing instability. Covenant House’s approach to serving the unique needs of youth who have experienced homelessness is careful and intentional: only residents’ immediate needs, such as meals, medical attention, and sleep are addressed during the initial phase of their stay. For over 40 years, Covenant House has sheltered movements for homeless and trafficked youth in 31 cities across 6 countries.
ACTION:
We reviewed each website, marketing communications and experienced different Covenant House sites. It became clear that simplifying messages and images would provide faster actions. We restructured the logo and supporting tagline, “Opening Doors For Homeless Youth.” Messages, icons and images boosted marketing communications and websites.
DELIVERABLES:
Brand Strategy, Logo, Tagline, Design, Digital, Marketing Communications & Launch
LEARN MORE:
www.CovenantHouse.org
ROLE:
Michael Thibodeau - creative director and lead designer working with Covenant House, o2kl and Verse Group