BRAND:
Coca-Cola Olympic Partnership
CLIENT:
The Coca-Cola Company
BACKGROUND:
Coca-Cola and The Olympics are two brilliant brands partnering and supporting communites for over 50 years.
ACTION:
Take all information pertaining to the Salt Lake 2002 Winter Olympics and review Coca-Cola’s brand guidelines. Develop research and provide brand strategy. The goal was to bring the world together creating a positive community. Developed a “scrapbook” texture used as a graphic theme: future memories. The scrapbook motif created two brand guidelines: one for the “Torch Relay” sponsorship and one for the “Look of the Games.” It was designed within the authenticity of Coca-Cola’s brand, while working together with the 2002 Winter Olympics.
The logos, design systems, brand guidelines and products, marketing communications and program rollout, enhance the overall spirit of Coca-Cola and The Olympic Games.
OUR TEAM’S DELIVERABLES:
Research, Brand Strategy, Logos, Design, Packaging, Marketing Communication and rollout support
ROLE:
Michael Thibodeau - proposal, project, research, brand architecture, the “Coca-Cola 2002 Olympics Torch Relay” logo and “Coca-Cola 2002 Olympics Winter Game” logo. Created messaging, design system, brand guidelines, marketing communications, and packaging working with The Coca-Cola Company, FutureBrand, Momentum & McCann-Erickson Worldwide.