BRAND:
Stonegrill Restaurant
CLIENT:
JW Marriott Desert Ridge Resort & Spa
BACKGROUND:
JW Marriott Desert Ridge Resort desired to update their experiences and appeal to younger guests, including Gen Z and Millennials.
ACTION:
Assist in repositioning Stonegrill, as the new staple for food & drinks. Brand direction was “Savor American with a Southwestern twist.” Create a custom hand-made font incorporating many materials including metals, wood, fabric and textured papers.
DELIVERABLES:
Brand Strategy, Logos, Design System, Marketing Communications, and Signage
LEARN MORE:
www.phxdr.com
ROLE:
Michael Thibodeau - creative director and lead designer