BRAND:
Days Inn
CLIENT:
Days Inn International
BACKGROUND:
New competitors have stolen share from Days Inn.
ACTION:
We conducted research, reviewed competitor experiences and provided internal interviews. There were several touch points that were lacking, forgetting rewards and less positive experiences. We created a new brand strategy, developed a new logo and design system. The logo became a powerful sign, making Days Inn visible day or night. We were able create a simple tool package for franchise brand experiences. A guest journey completely laid out including all key touch points focusing on the full Days Inn experience. We relaunched a new Days Inn brand.
DELIVERABLES:
Research, Brand Strategy, Logo, Design, Digital, Experiences, Signage, Brand Guidelines, Marketing Communications & Launch
LEARN MORE:
www.DaysInn.com
LEADER:
Michael Thibodeau - creative director and lead designer working with Days Inn International and Verse Group