BRAND:
The Executive Council
CLIENT:
The Executive Council
BACKGROUND:
The Executive Council was designed to give B2B marketers accelerated access to key prospects via highly-curated, private events.
ACTION:
Catapult the brand from good to great, simplify website and marketing communications. Create a new iconic logo, design system and digital site and relaunch the business. As a result, in 24 months, The Executive Council excelled in the Leadership Events to be a successful business model with tremendous opportunities for expansion.
“I have worked with Michael for over five years and he’s an impeccable designer. He’s timely, has an affable and friendly manner and his focus on quality is in the top 1% of designer we’ve hired over many years. He has a fantastic aesthetic when it comes to thinking about positioning and communicating a brand to an audience. He’s a brilliant creative mind!" – Bob Johnston, CEO, The Executive
DELIVERABLES:
Brand strategy, Logo, Design, Digital, Marketing Communications
LEARN:
www.ExecCouncil.org
ROLE:
Michael Thibodeau - creative director and leader designer