BRAND:
Meritage Restaurant
CLIENT:
JW Marriott Desert Ridge Resort & Spa
BACKGROUND:
JW Marriott Desert Ridge Resort set out to update their dining experiences, targeting younger guests, including Gen Z and Millennials.
ACTION:
Develop a new brand strategy, Meritage as “an urban tavern.” Create a new brand logo, system, communications and signage. This brand boost helped Maritage become the new, upscale gathering tavern featuring American fare, creative cocktails, Arizona craft beers and a growler station for take home brews.
DELIVERABLES:
Brand Strategy, Logos, Tagline, Design System, Marketing Communications, products and Signage
LEARN MORE:
www.marriott.com/hotels/travel/phxdr-jw-marriott-phoenix-desert-ridge-resort-and-spa/
ROLE:
Michael Thibodeau - creative director and lead designer