BRAND:
Geir Ness
CLIENT:
Laila Inc.
BACKGROUND:
As it turned out, Laila was just the beginning. Today Laila is one of Nordstrom’s best-selling specialty fragrances, and the flagship product in a full complement of fragrance and body product lines including Geir for Men, Skin of Norway and Frozen in a Bottle, a fragrance that Geir created in partnership with Disney, inspired by the Norwegian nature featured in Disney’s “Frozen.”
ACTION:
Review the website, blogs and sales. Research other luxury perfume brands. Provide a better digital system, simplifying communications and strengthening relationships. Use Shopify as a supporting solution. Update the Geir Ness logo and clean up all sub-brand logos.
The website launch has shown more than 30% more sales since the past.
DELIVERABLES:
Brand Name Options, Brand Logo, Design System, Digital Design System, Marketing Communications and Launch
LEARN MORE:
www.GeirNess.com
ROLE:
Michael Thibodeau - creative director and lead designer working with Geir Ness, Laila Inc, Hudson Cutler & Be Fun Bully