BRAND: Plainsight
CLIENT: Plainsight
BACKGROUND: Sixgill is an AI innovation service to market automotive, agriculture, healthcare, supply chain, pharmaceuticals, manufacturing, consumer and CPG, construction, transportation, government, and more. The AI services can accelerate services in a manner that is complete, accurate and accessible to non-technical business leaders.
ACTION: The AI services are growing, but Sixgill brand did popular for potential current and new customers. With that, Sixgill decided to reorganize their brand and empower their consumer relationship.
In 2021, I and Hudson Cutler (see www.hudsoncutler.com) joined Sixgill. We quickly went through and find the future brand point. We will then develop brand positioning, name, logo, design system and a new website layout. We felt that the company should grow the brand, change the name and desirable customer experiences.
“Now as Plainsight, we have established ourselves as a power player delivering production-ready vision AI solutions. Industry leaders have recognized Plainsight for solving problems where others have failed, and for helping customers see and activate the potential of their data through smart, simple, and effective use of vision AI.” - Carlos Anchia, CEO of Plainsight.
DELIVERABLES: Brand positioning, Logo, Design System, Icons, Communications, Website Layout Pages and Launch Support.
LEARN MORE: www.plainsight.ai
https://plainsight.ai/blog/the-evolution-of-vision-ai-and-the-company-seeing-it-into-the-future
ROLE: Michael Thibodeau - creative director and brand designer and Hudson Cutler, NYC.