BRAND:
Renaissance Hotels & Resorts
CLIENT:
Marriott International
BACKGROUND:
Marriott International is a leader in hospitality worldwide. Marriott has grown quickly, however, the brand awareness was needing attention to enhance the growth. Met with the Vice President Global Marketing, Global Marketing & Sales and Mr. J.W. Marriott, Jr. and walked through a proposal to relaunch brand.
ACTION:
Restructure the Renaissance Hotels & Resorts brand strategy. Redesign the logo and brand system.
DELIVERABLES:
Analysis, Brand Architecture, Brand Strategy, Research, Logos and Sub-Logos, Design, Digital, Design System, Brand Guidelines, Stationery, Signage, Vehicles, Marketing Communications, Launch
LEARN MORE:
www.Marriott.com/Renaissance
ROLE:
Michael Thibodeau - creative director, strategist and lead designer working in tandem with Marriott International, FutureBrand, McCann-Erickson Worldwide