BRAND:
Umami Burgers
CLIENT:
SBE / C3
BACKGROUND:
Before the COVID-19 pandemic upended the restaurant industry, SBE Entertainment Group began developing chef-driven delivery-only brands to tap into the growing food on-demand segment.
SBE Entertainment Group supports their hotels by turning dark restaurant kitchens into “ghost kitchens.” That’s always been part of the company’s strategy. There will be a greater void if more restaurants close permanently due to the pandemic.
“It's a solution that will generate revenue in a manner that can deal with the demand that we see today during COVID-19 and the demand that we're going to see post COVID.” Nazarian said.
ACTION:
Umami Burger is one of SBE’s growing sub-brands. In order for the sub-brand to grow, they were in need of consistent guidelines in their communications.
I created the menus, billboards, posters and graphic stickers.
DELIVERABLES:
Design, Signage, Environment, Marketing Communications
LEARN MORE:
www.sbe.com/restaurants/umami-burger.com
ROLE:
Michael Thibodeau - creative director and designer working with SBE / C3