BRAND:
Live. Love. Lux.
CLIENTS:
Electrolux AB and Live. Love. Lux.
BACKGROUND:
Create a digital experience that enables Electrolux to develop a differentiated relationship throughout the purchase cycle, based on target consumer’s lifestyle interests in design, culinary, style, and entertaining.
ACTION:
Created “Live. Love. Lux.”, identity and system. A deeper relationship delivers experience through high-quality editorial content published on a daily basis, informing, surprising and delighting the consumer while building credibility as a premium brand. Live. Love. Lux.
DELIVERABLES:
Brand Strategy, Research, Name, Logo, Design, Digital, Design System, Launch
RESULT:
Launched in US, and now in other countries.
LEARN MORE:
www.LiveLoveLux.com
www.forbes.com
ROLE:
Michael Thibodeau - creative director and brand designer working with Weber Shandwick and Electrolux