BRAND:
Fisher-Price
CLIENT:
Mattel Inc. and Fisher-Price
BACKGROUND:
Fisher-Price promotes educational toys for children and infants. After receiving deep data, Fisher-Price reorganized, focusing on all things social & emotional, cognitive development and physical development.
ACTION:
Create a sub-brand for Fisher Price Baby and develop new guidelines supporting online services.
DELIVERABLES:
New Brand Strategy, Sub-Brand Logos, Icons, Design, Digital, Brand Guidelines, Marketing Communications, Campaigns
RESULT:
Fisher-Price drove 8% growth in 2016.
LEARN MORE:
www.Fisher-Price.com
https://vimeo.com/93183680
https://vimeo.com/93183557
ROLE:
Michael Thibodeau - creative designer with Weber Shandwick and Fisher-Price