BRAND: WellzyPerks.com
CLIENT: Jared Koch, CleanPlates Founder & CEO
BACKGROUND: Jared and his family’s own health challenges inspired him to launch CleanPlates in 2007, the first digital media brand dedicated to personalized nutrition and clean living. From that, he has joined over half a million people eat more whole foods (and less junk!)
As Jared's family grew, he discovered it was harder to manage a lifestyle that's healthy for him and the planet they'll inherit.
ACTION: In 2022, Jared created a vision for an ethical, wellness live style community. We quickly joined the team.
came up with WellzyPerks, your one source for ethical, sustainable brands you can trust — at values you can't find anywhere else.
We focused on a vision “your one source for ethical, sustainable brands you can trust — at values you can't find anywhere else.” It quickly became a new brand positioning, name, logo and brand design system.
We then moved from the design system to the website layout. Our work influenced website architecture, layout, images, textures and copy. The completion ended at the start of the website launch.
DELIVERABLES: Brand Positioning, Name, Logo, Design System, Brand Guidelines, Website Architecture, Website Layout Pages, Copy, Images and Short Video.
LEARN MORE: www.wellzyperks.com
ROLE: Michael Thibodeau - creative director and brand designer working in tandem with Vicki Lesser.