BRAND:
CARE
CLIENT:
CARE International
BACKGROUND:
CARE International is one of the largest private enterprises and non-profit organizations. Throughout the 2000s the mission and vision changed, however, the brand was created 30 years prior.
ACTION:
We conducted research and found issues between the mission, the vision and marketing communications. CARE needed to update their symbol, experience and identity system. The result was a community-to-community depiction. Created a “Community of Hands” and utilized colors from different religious backgrounds and governments. The identity system included a brand system, fonts, colors, images and textures supporting basic brand guidelines, launch services, stationery and marketing communications.
DELIVERABLES:
Research, Brand Strategy, Logo, Tagline, Design, Digital, Vehicles, Uniforms, Marketing Communications, Internal Communications & Launch
LEARN MORE:
www.CARE.org
ROLE:
Michael Thibodeau - creative director and leader designer, working directly with CARE’s CMO, CARE International, FutureBrand and McCann-Erickson Worldwide.